Clout101 - The Marketing Strategy Podcast
Clout101 gives you actionable gems from a marketing lens! The platform breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture. We help side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @idiaogala.
Clout101 - The Marketing Strategy Podcast
429K Followers in Seven Months (feat. Preston Chin)
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Idia Ogala
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Season 2
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Episode 1
Preston Chin (@prestonchin) is an entrepreneur and speaking coach turned creator that leverages social media to teach people how to communicate with impact. Over a seven month period of being consistent on Instagram and TikTok, Chin built a community of 429K (and counting) organic social media followers, all while balancing an executive-level sales role (9-5).
On this episode, we discuss some of the marketing strategies he used to experience viral success, share productivity secrets for part-time creators who work 9-5 jobs, brainstorm ways creators can monetize in 2024, and much more!